- Blood Bananas: Chiquita in Colombia Case Solution, Chiquita Brands International and its leaders have learned a very hard lesson in paying terrorists to protect their employees groups.
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Publication Date: November 11, 2010
Blood Bananas: Chiquita in Colombia Case Solution, Chiquita Brands International and its leaders learned a very hard lesson about paying off terrorist groups in order to protect their employees. Read this essay on Case Report: Blood Bananas: Chiquita in Colombia. Blood Banana Case Study.
Chiquita Brands International and its leaders learned a very hard lesson about paying off terrorist groups to protect their employees. Over the past 25 years, no place has been more perilous for companies than Colombia, a country that is finally beginning to emerge from the effects of civil war and narco-terrorism. In 2004, Chiquita voluntarily revealed to the U.S. Justice Department that one of its Colombian banana subsidiaries had made protection payments to terrorist groups from 1997 through 2004. The Justice Department began an investigation, focusing on the role and conduct of Chiquita and some of its officers in this criminal activity. Subsequently, Chiquita entered into a plea agreement that gave them the dubious distinction of being the first major U.S. company ever convicted of dealing with terrorists, and resulted in a fine of US$25 million and other penalties. To make matters worse, the industry was facing pressure from increasing retailer purchasing power, major changes in consumer tastes and preferences, and Europe's imposition of an 'onerous tariff' on companies that sourced bananas from Latin America. With this in mind, Fernando Aguirre, Chiquita's CEO since 2004, reflected on how the company had arrived at this point, and what had been done to correct the course so far. He faced major challenges to the company's competitive position in this dynamic industry. What would it take to position the company on a more positive competitive trajectory? Would this even be possible in this industry and in the business climate Chiquita faced?
Chiquita Case Study
Product #:Chiquita Banana Case
TB0245-PDF-ENGBlood Bananas Chiquita In Colombia
Pages: 16